We are uncovering better ways of developing
software by doing it and helping others do it.
Through this work we have come to value:
AI cognitive expansion over manual code generation
Strategic investment over cost minimization
Constructive AI conflict over passive acceptance
Continuous experimentation over tool familiarity
That is, while there is value in the items on
the right, we value the items on the left more.
Our highest priority is to satisfy the customer through early and continuous delivery of valuable software powered by AI cognitive expansion. We achieve 100x productivity not through faster typing, but through deeper thinking.
Welcome changing requirements, even late in development. Ultrathink processes harness AI's adaptability for the customer's competitive advantage. When you can refactor 600,000 lines in a month, pivoting becomes trivial.
Deliver working software frequently, from a couple of hours to a couple of days, with a preference to the shorter timescale through AI acceleration. What once took sprints now takes sessions.
Business people and Ultrathink engineers must work together continuously throughout the project, with AI as the cognitive bridge. We translate business needs into 31,999 tokens of reasoning.
Build projects around motivated individuals who embrace AI partnership. Give them the environment, tools, and API budgets they need, and trust them to get the job done. $1,500/month is not an expense—it's empowerment.
The most efficient and effective method of conveying information is through AI-mediated dialogue with maximum thinking depth. One ultrathink session replaces a dozen meetings.
Working software at production scale is the primary measure of progress, not lines of code written. We celebrate systems architected, not keystrokes counted.
Ultrathink processes promote sustainable development. The sponsors, engineers, and AI should be able to maintain a constant pace indefinitely. 10 minutes of daily coding is sustainable; 10 hours is not.
Continuous attention to technical excellence and AI output quality enhances agility. Never accept the first response. Challenge, refine, and rebuild until excellence emerges.
Simplicity—the art of maximizing the amount of work not done by humans—is essential. Let AI handle the complexity while you focus on the vision.
The best architectures, requirements, and designs emerge from self-organizing teams that know when to challenge AI and when to trust it. Constructive conflict with AI produces superior solutions.
At regular intervals, the team reflects on how to become more effective with AI tools, then tunes and adjusts its prompting strategies accordingly. Today's ultrathink is tomorrow's baseline.
Embrace geographical arbitrage for AI access. When Gemini 2.5 Pro Deep Thinking launches US-only, we activate VPNs without hesitation. When new MCP servers appear on GitHub at 3 AM, we test them by 3:30 AM. Geographic and temporal boundaries are irrelevant to Ultrathink Engineers.
First-mover advantage is everything. While others wait for documentation, we reverse-engineer from source code. While others wait for stable releases, we run bleeding-edge commits. The gap between "just released" and "already mastered" should be measured in hours, not weeks.
"Vibe Coders ask AI to 'make a login page.' We ask it to architect distributed systems with 5 different approaches, challenge each one, then rebuild from first principles. That's the Ultrathink difference."